“Crisis communication is a part of Public relations that focuses on protecting and defending an organization or company if they are any reputation challenge. As a part of a reputed organization, I know what reputation is for an organization. If you are facing these unpredictable events that threaten the organization and stakeholders’ reputation and negatively impact the performance and growth of the organization then you need to contact a corporate communicator.
Crisis management is the key to every problem you are facing with the Public relation. In simple words, it is a set of factors that are designed to combat crises. If you choose the right and effective crisis management then it can reduce the damage and it can completely prevent the incident from turning to the crisis.
To define crisis- it is a major incident that is continuously contributing to the loss of credibility of the organization. A can have a potential financial impact on the organization and it affects the reputation.