Corporate & Organizational Identity

“If you ask your colleagues about how can we gain or create value for our customers? Will you get the answer that can help with the managing Corporate and organizational identity? No right, you will get different opinions. I will tell you the approaches that can help you with it:

  • 1. Organizational or corporate identity is the face of a company. It is the reality that is related to the internal and external position and reputation of the organization.
  • 2. Organizational identity consists of enduring, distinctive and central characteristics of an organization. All these help in the growth of the company.

For your information there are types of identities:

1. APPLIED IDENTITY:

It is defined as the signals that corporate send consciously and unconsciously. It can be through behaviors of the organization or initiatives at other levels.

2. PROJECTED IDENTITY:

It is a self-presentation of the corporate to the internal and external target audiences via symbols and communication.

3. PERCEIVED IDENTITY:

It is a collection of things that are important for the continuity, uniqueness, and central under the eyes of corporate members.

3. PERCEIVED IDENTITY:

This is the representation that managers hold about the organization that it can evolve under the leadership.